Best resources on the internet for Cold Calling
Cold Calling is one of the most traditional ways to reach out to the prospective customer and directly find out whether he is the right fit for your product/service.
There are several gigabytes of content available on the internet. It is overwhelming for a newbie to get started. At the time of publishing this blog, the internet had at least 1000 uniques pieces of information to master the art of cold-calling. However, we have shortlisted ideas that have inspired us the most, that have stood out from the crowd and set a higher benchmark in our processes.They are the pieces of content that we share internally in our team. We would love to hear your feedback.PS: None of the content is sponsored.
Snippet:
Grant Cardone's youtube content is the best place to get started. Reddit folks give unique insights on specific questions you have. IMHO, Quora content is worth skipping because most of the content is mediocre at best.
Best YouTube Video:
While there are too many videos giving tips about the psychology, the suitable script, the perfect 10-15 seconds to break into the call, what amazed us about Grant Cardone's video is his professionalism in handling the call.Professionalism is one of the most underrated aspects of cold-calling, and his videos are the epitome of this virtue. His sentences ooze an admirable level of confidence, empathy and customer success which every salesperson must try to achieve.: Actual live sales call sales training
The best tips for professional sales people
Pro tip: Use the' Tags’ feature in www.salescamp.app to read your customer and qualify him
Best podcast:
David Walter's claim to fame was 15 appointments a day, every day for six months. He talks about manifesting the goal, reading the customer and his secret sauce to fame. It is also available on Spotify.
Best Reddit thread:
https://www.reddit.com/r/sales/comments/jgxoad/my_thoughts_on_cold_calling_after_15_years/
Best Quora Answer:
Meh, we did not find anything that is worth your time.
Good YouTube video:
How to nail The First 20 Seconds of A Cold Call
This video focuses on managing the first 10-20 seconds of the sales call. The right sentences to use in the first few lines make a humongous difference.
Good podcast:
Episode 25-The Best Way to start a cold call-in sales
Good Reddit answer:
https://www.reddit.com/r/sales/comments/reqlcx/question_about_cold_calling/So, we like this thread because it emphasises that the ultimate purpose of cold-calling is to qualify the lead - i.e. understanding whether he is a potential customer right now or not?
Wondering what a detailed pre-Sales call plan looks like?
A detailed blog here: https://www.salescamp.app/blogs/sales-pre-call-plan
Conclusion:
Cold Calling's usefulness is sometimes questioned, as the activity is time demanding, and negative responses typically outnumber positive ones. On the other hand, Cold Calling has advantages such as rapid feedback, a personal connection, a decreased risk of being rejected, and accessibility. In addition, it is a reasonably inexpensive technique for newer businesses to enlighten potential clients and generate leads.So, good luck with the newfound tools that you have.Happy selling, and congratulations on closing.
Frequently Asked Questions
1. What is cold calling and how does it work?
Cold calling is a direct sales approach where a salesperson contacts potential customers via phone without prior interaction. The goal is to introduce the product or service, gauge interest, and qualify the lead. A well-executed cold call focuses on building rapport, identifying pain points, and positioning the offering as a solution.
2. What are the best YouTube resources to learn cold calling?
One of the most recommended YouTube resources is Grant Cardone’s cold calling videos, particularly his live sales call training sessions. His emphasis on professionalism, confidence, empathy, and real-time objection handling makes them ideal for beginners and pros alike. Another useful video is “How to Nail the First 20 Seconds of a Cold Call”, which teaches critical techniques to make a great first impression.
3. Are podcasts useful for improving cold calling skills?
Yes, podcasts are an excellent resource for refining cold calling techniques. One standout is Episode #123 of Sales Transformation with David Walter, who shares how he secured 15 appointments a day for six months straight. He discusses mindset, customer psychology, and goal manifestation. Also check out Episode 25 – “The Best Way to Start a Cold Call”, which provides quick, actionable tips.
4. Which Reddit threads offer the best advice on cold calling?
Two Reddit threads worth reading:
15 Years of Cold Calling Insights: A seasoned professional shares his takeaways on mindset, call structure, and resilience.
Cold Calling to Qualify Leads: A great reminder that the real purpose of cold calling is lead qualification, not closing on the first call.
5. Is cold calling still effective in 2025?
Yes, cold calling remains effective, especially when combined with research and personalization. While digital channels dominate, cold calling offers real-time feedback, personalized conversations, and quick lead qualification. It’s especially valuable for B2B sales and startups looking to grow without heavy marketing spend.
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